Herbie helps to encourage people eat healthier by growing their own herbs and vegetables hydroponically at home. This not only has a benefit to the user personally but also through reducing the plastic waste involved when purchasing these items from a supermarket. Hydroponic growing is where the plants are grown solely using water, nutrients and light. This technique has numerous benefits over traditional methods is said to use 90% less water than that needed to grow food traditionally. It requires around 20% less space in comparison to soil-based systems, this is due to them having smaller roots and can therefore be grown closer together. Whilst not having any soil this eliminates the mess that soil can make, this is particularly important in a kitchen environment.